People buy what you believe, not what you do.

That’s the essence of a thought-provoking book by Simon Sinek called ‘Start with Why’.

You can skip reading the book by watching this TedTalk by Sinek here.

Inspired by the book, Jim Crocker of Boardroom Metrics posted a video highlighting the ‘why’ and ‘what I believe’ of Boardroom Metrics here.

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