Jim Crocker, CEO of Boardroom Metrics has started posting some helpful insight on management and leadership on YouTube. His first post on this topic is describes the 5 key elements of the role of the CEO. According to Crocker, they are:
- defining the vision for the organization
- assembling (and leading, managing) the management team
- leading the planning process
- monitoring progress and reporting to stakeholders
- articulating the vision to employees, customer, suppliers and investors to engage them in the success of the business.
Obviously, Crocker is simplifying for affect and brevity – the role seems much more complicated than that – but when you think about it, if more CEO’s stuck to what he’s suggesting, they might do a better job.
