Jim Crocker, CEO of Boardroom Metrics has started posting some helpful insight on management and leadership on YouTube. His first post on this topic is describes the 5 key elements of the role of the CEO. According to Crocker, they are:

1. defining the vision for the organization
2. assembling (and leading, managing) the management team
3. leading the planning process
4. monitoring progress and reporting to stakeholders
5. articulating the vision to employees, customer, suppliers and investors to engage them in the success of the business.

Obviously, Crocker is simplifying for affect and brevity – the role seems much more complicated than that – but when you think about it, if more CEO’s stuck to what he’s suggesting, they might do a better job.

The YouTube video is here.